Tag Archives: Athletics and Sports

Draw Sports Fans to an Art Museum? That’s the Goal.

As museums experiment with ways of attracting new visitors beyond a niche audience of art lovers, the San Francisco Museum of Modern Art has assembled an ambitious exhibition anchored in a subject with wide appeal: sports. Occupying over 13,000 square feet and the museum’s entire seventh floor, “Get in the …

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SailGP Is Becoming All Grown Up

As SailGP approaches its fifth season of racing, this professional sailing league is finally flying on its own two foils. For the first three seasons of the racing series, one team dominated the championship title and the seven-figure prize. However, a surprise win in the fourth season championship demonstrated that …

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How Norway Became a Powerhouse for All Seasons

As the runners hit the penultimate bend, the racing pulse of the music starts to beat faster. The choice, and the timing, are perfect: Darude’s now semi-ancient trance track “Sandstorm.” But very few of the 15,000 in attendance can hear any of it. Instead, the fans inside the Bislett Stadium …

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