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“Suffs,” a new musical about the American women’s suffrage movement, has a lot going for it: Its producers include Hillary Rodham Clinton and Malala Yousafzai, it won Tony Awards for its score and its book, and its audiences seemed energized by how the show’s themes resonated with the candidacy of Kamala Harris.
But the show has struggled to sell enough tickets to defray its running costs, and on Friday night the producers announced that it would close on Jan. 5. At the time of its closing, it will have had 24 previews and 301 regular performances. The show announced plans for a national tour, which will begin in Seattle in September 2025.
The musical, which takes place in the early 20th century, depicts two generations of women eager to win the right to vote, but divided over how best to do that. Shaina Taub, a singer-songwriter, wrote the book and score and stars as Alice Paul, an influential suffragist. It was directed by Leigh Silverman.
The show began previews on March 26 and opened on April 18 at the Music Box Theater. A pre-Broadway production at the Public Theater received reviews that were mixed; the reviews of the Broadway production were somewhat better. Writing in The New York Times, the chief theater critic Jesse Green called it “a good show and good for the world” but said “to be great, a musical (like a great movement) must grab you by the throat. ‘Suffs’ too often settles for holding up signs.”
The show’s grosses have been middling — during the week that ended Oct. 6, it grossed $679,589, which is generally not sufficient to sustain a large-cast musical.
“Suffs” is the sixth musical to announce closing dates since early May, following “Lempicka,” “The Heart of Rock and Roll,” “The Who’s Tommy,” “The Notebook” and “Water for Elephants.” Broadway is always a difficult industry, and most shows fail, but the odds of success are particularly long now because production costs have risen, audience size has fallen, and a high volume of shows are competing for attention.
“Suffs,” with Jill Furman and Rachel Sussman as lead producers, was capitalized for $19 million, according to a filing with the Securities and Exchange Commission. That money has not been recouped.
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